Mexico is facing an important growth potential in the fashion industry, but there are some brands that go further by not only seeking to expand their sales and designs to international territories, but also by rescuing Mexican embroidery and textiles in order to help indigenous communities in the country that live purely on handicrafts.

Currently, Mexican fashion statistics show that the national industry has an estimated value of 345 billion pesos. Similarly, it is indicated that this sector uses the labor of 54.5 million people, of which 400 thousand are focused on the production and manufacture of textiles and its unemployment rate is 4.9%. In contrast to the positive, there are few Mexican brands that stand out for their rich work in embroidery and indigenous handmade textiles that over time have tended to disappear; this is because most national brands seek to please their consumers with immediacy leaving aside the support to the rescue of ancient techniques that although they are characterized by being beautiful and colorful, require more time to create. Here is a little bit of the history of a Mexican brand that not only stands out for its collections, but also for its philanthropic efforts towards Mexican indigenous communities that for decades have been dedicated to craftsmanship. Lydia Lavín is a 100% Mexican brand that has managed to position itself in Mexico and the world. The brand, founded in 2005, was born as a proposal of previous research that the designer of the same name had done with the Instituto Indigenista on the preservation of indigenous Mexican textile techniques. Achieving great public acceptance in 2012, the designer's daughter, Montserrat Messeguer, enters as co-designer of the brand with a highly innovative vision. Lydia Lavin's current DNA consists of the vision of being a fashion brand that promotes Mexican aesthetics, combining craftsmanship with contemporary fashion. Fuente: https://www.forbes.com.mx/forbes-life/moda-artesanas-mexicanas/